NIKE shoes are the twentieth century footwear that pronounced as NI-KEY which is a winged goddess of victory in Greek mythology who apperars beside os Zeus, ruler of Olympic, lifts the worlds greatest athletes to new levels of mastery and achievement. The NIKE swoosh symbol the spirit of the winged goddess. This is who inspired the most courageous at the dawn of the civilization.
The SWOOSH symbol is a graphic design. It is created by the Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE.
Caroline Davidson was a student at Portland State University in advertising. She meet with Phil Knight while he was teaching accounting classes and started doing some freelance work for his company, Phil Knight asked Caroline to design a logo that could be placed on the side of shoe. She handed him the SWOOSH, in spring of 1972, the first shoe with the NIKESWOOSH was introduced.
The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knights car. From these rather inauspicious beginnings, Knights brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and varieties of cool.
While getting his MBA at Stanford in the early60s, Knight took a class with Frank Shallenberger. The semester-long project was to devise a small business, including a marketing plan. They were attention to quality running shoes and the burgeoing opinion that high-quality/low cost products could be produced in Japan and shipped to the U.S.
For distribution, Knight found his market nice. Shallenberger thought the idea interesting, but certainly no business jackpot, nothing more became of Knighs project.
Cut to 1963, Phil Knight traveled to Japan on a world-tour, filled with the wanderlust of young men seeking a way to delay the invitable call of professional life, Knight scheduled an interview with a Japanese running shoe manufacturer.
Tiger--a subsidiary of the Onitsuka Company, presenting himself as the representative of an American distributor interested in selling Tiger shoes to American runners, Knight told the businessmen of his interest in their product.
By 1964, Knight had sold $8,000 worth of tigers and placed an order for more, Coach Bowerman and Knight worked together, but ended up hiring a full-time salesman, Jeff Johnson. After creating $1 million in sales and riding the wave of the success, Knight devised the Nike name and trademark Swoosh in 1971.
If Nike didnt start the fitness revolution, Knight says, "We were at least right there, and we sure rode it for one hell of a ride" . The 80s and 90s would yield greater and greater profits as Nike began to assume the appearance of athletic juggernaut, rather than the underdog of old. "Advertising Age" named Nike the 1996 Marketer of the Year, citing the "ubiquitous swoosh was more recognized and coveted by consumers than any other sports brand--arguably any brand".
In addition, Nike practice of top-level athletes promoting their products appeal to countless ages. These forces work powerfully upon the individual consumer, but one should not lose sight of the cultural context in which the individual moves.
